戴维?L.马瑟斯博 （David L. Mothersbaugh） 亚拉巴马大学教授，研究领域包括消费者行为、广告、服务营销和营销策略。戴维发表学术论文二十余篇，获得多项科研优秀奖，并在17个学位论文委员会任职。目前，他在卡尔弗豪斯商学院担任(Culverhouse College of Business)本科生和国际项目的副院长。 德尔?I.霍金斯 （Del I. Hawkins） 俄勒冈大学市场营销学名誉教授，营销策略、企业家精神和消费者行为领域的专家。他广泛参与全球高管管理培训，在日本、德国、格林纳达等地广泛授课，并多次获得俄勒冈州优秀MBA教学奖。德尔的研究在许多著名的市场营销期刊上发表，他还编写过两部市场营销研究和研究方法的教科书。戴尔在俄勒冈州担任过许多高级行政职务，包括俄勒冈大学伦奎斯特商学院（Charles H.Lundquist C...(展开全部)

戴维?L.马瑟斯博 （David L. Mothersbaugh） 亚拉巴马大学教授，研究领域包括消费者行为、广告、服务营销和营销策略。戴维发表学术论文二十余篇，获得多项科研优秀奖，并在17个学位论文委员会任职。目前，他在卡尔弗豪斯商学院担任(Culverhouse College of Business)本科生和国际项目的副院长。 德尔?I.霍金斯 （Del I. Hawkins） 俄勒冈大学市场营销学名誉教授，营销策略、企业家精神和消费者行为领域的专家。他广泛参与全球高管管理培训，在日本、德国、格林纳达等地广泛授课，并多次获得俄勒冈州优秀MBA教学奖。德尔的研究在许多著名的市场营销期刊上发表，他还编写过两部市场营销研究和研究方法的教科书。戴尔在俄勒冈州担任过许多高级行政职务，包括俄勒冈大学伦奎斯特商学院（Charles H.Lundquist C...(展开全部)

迈克尔·所罗门 美国奥本大学人类科学学院消费者研究系教授，曾任新泽西州Rutgers大学商学院营销系主任，拥有北卡罗来纳大学社会心理学博士学位。曾获美国国家“富尔布赖特讲座教授奖”。他是行为科学/时尚类文献方面论文被引用最广的前15位学者之一，也是广告和营销沟通领域最多产的10位研究者之一。 Current Professor of Consumer Behaviour at The University of Manchester, U.K. Professor of Marketing and Director, Center for Consumer Research at Saint Joseph's University Director at Mind/Share, Inc. Author at Pearson Education (Pr...(展开全部)

This book is a strategic look at consumer behavior in order to guide successful marketing activities. The Wheel of Consumer Analysis is the organizing factor in the book. The four major parts of the wheel are consumer affect and cognition, consumer behavior, consumer environment, and marketing strategy. Each of these components is the topic of one of the four major sections in ...(展开全部)

迈克尔·R·所罗门，美国圣约瑟夫大学人类科学学院消费者研究中心教授，致力于消费者行为和消费心理研究，在该领域做出了杰出的贡献。所罗门教授的研究兴趣包括：消费者行为与生活方式问题、网上研究方法学、产品的象征方面、时尚、装饰与形象心理学以及服务营销。 所罗门教授是行为科学/时尚文献中被引用最多的前15位学者之一，也是广告和营销领域中10个最多产的研究者之一。 南希·J·拉博尔特，哲学博士，旧金山州立大学服装设计和营销学教授，同时兼任消费者和家庭研究/营养学系主任一职，拉博尔特博士同时在南伊利诺伊斯大学、玛丽格罗夫学院和旧金山州立大学讲授时尚消费者行为和时尚营销学课程长达30多年。

The idea of duality has proved to be a powerful device in modern work on the economics of consumer behaviour. The authors have used duality to provide an integrated and accessible treatment of this subject. The book focuses on applications of the theory to welfare economics and econometric analysis. The book begins with four chapters that provide a self-contained presentation o...(展开全部)

The idea of duality has proved to be a powerful device in modern work on the economics of consumer behaviour. The authors have used duality to provide an integrated and accessible treatment of this subject. The book focuses on applications of the theory to welfare economics and econometric analysis. The book begins with four chapters that provide a self-contained presentation o...(展开全部)

Conduct data-driven marketing research and analysis with hands-on examples using Python by leveraging open-source tools and libraries Key Features Analyze marketing data using proper statistical techniques Use data modeling and analytics to understand customer preferences and enhance strategies without complex math Implement Python libraries like DoWhy, Pandas, and Prophet in a business setting with examples and use cases Purchase of the pri

Conduct data-driven marketing research and analysis with hands-on examples using Python by leveraging open-source tools and libraries Key Features Analyze marketing data using proper statistical techniques Use data modeling and analytics to understand customer preferences and enhance strategies without complex math Implement Python libraries like DoWhy, Pandas, and Prophet in a business setting with examples and use cases Purchase of the pri

If your website content is out of date, off-brand, and out of control, you're missing a huge opportunity to engage, convert, and retain customers online. Redesigning your home page won't help. Investing in a new content management system won't fix it, either. So, where do you start? Without meaningful content, your website isn't worth much to your key audiences. But creating (a...(展开全部)